Splurge On Favorite Name Brands!


T by Alexander Wang

Looking to trim your fashion budget but not willing to give up your favorite name brands? You may not have to.
Designers like Alexander Wang and Bryan Bradley are offering lower-priced collections, often dubbed diffusion lines, this year. But there has been a stigma among designers when it comes to diffusion lines, causing many to keep mum about rolling out the wallet-friendly collections. Designers are also more apt to call the collections "extensions" or "secondary lines" of their main brands.
But take heed, those lines sold at H&M and Target are not equivalent to the secondary lines launched by designers and available at high-end department stores. "While both may bear the designer's name, it does not mean the quality is comparable," says Roseanne Morrison, fashion director at the Doneger Group, a fashion and retailing consulting firm. "Shoppers just need to be aware of what they are paying for."
Read the full story: Forbes

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