“Fashion’s Night Out.”



Shoppers, mark your calendars!
The ultimate retail bailout! Announced last week, over 300 participating stores will
keep their doors open until 11 PM on September 10 for what Mayor Bloomberg
has dubbed “Fashion’s Night Out.” While hosted by New York City, in association
with NYC & Co, Vogue, and the Council of Fashion Designers of America, the
intent is to stimulate sales through entertaining rather than discounting. Events
packed with live music and celebrity appearances will drive shoppers to stores—
not only in NYC, but in cities with Vogue editions: Britain, France, Italy, Spain,
Greece, Japan, China, Taiwan, Russia, Brazil, and India.Just who will be out and about, one wonders? Look for Alexander Wang giving catwalking lessons at Barneys! Donna Karan, Carolina Herrera and Bobbi Brown helping shoppers at Saks! Isaac Mizrahi signing cabaret at Bergdorf Goodman while Padma Lakshmi cooks! Promotional t-shirts, as
shown above, will be sold at various retailers for $30-$35, with 40% of sales
benefitting the National September 11 Monument and Museum.
SoHo Accessories

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