Men's Underwear as Economic Indicator?



Good news: Sales of men’s underwear are up so far this year. Better news? That may mean the economy in general has turned the corner.
That is, if Alan Greenspan’s theory is correct. The economist and former chairman of the Federal Reserve Board famously kept tabs on sales of men’s undergarments, which he believed could accurately predict swings in consumer spending.
Unlike coats or sportswear, underwear sales tend to be unmoved by the vagaries of trends or seasonal spending. Greenspan, who articulated his theory of “briefonomics” more than 15 years ago to then-CBS reporter Robert Krulwich, saw in this stability a winning economic indicator.
Read more about briefonomics : WWD
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