Liz Clairborne



Liz Claiborne Inc. said its Liz Claiborne New York brand designed by Isaac Mizrahi is moving to QVC Inc., the home-shopping channel, exiting Macy’s Inc. and all other department stores. Liz Claiborne brought in Mizrahi in early 2008 to revitalize the brand. The first line was in stores last spring. The launch coincided with the U.S. recession’s sharp downturn in apparel sales, when consumers weren't shopping.
They have also reached a agreement to sell its namesake clothing brand and Claiborne-branded merchandise exclusively at J.C. Penney Co Inc stores, part of a strategy it sees lifting its wholesale brands to profitability in 2010.
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