Calvin Again!

Calvin Klein is at it again! The new ad shows a sweaty Eva Mendes in lingerie tugging at a male model's briefs. The billboard -is- located at Houston and Lafayette streets.
Calvin Klein has a long history of suggestive advertising campaigns.
Spring/Summer 2009 ad campaign, features two young men and a young woman entangled half-clothed as a third man lays at their feet undressing many asked for the billboard to be taken down and the ad banned. Many months later with complaints from neighbors the billboard came down.
A 15-year-old Brooke Shields commercial "You wanna know what comes between me and my Clavin's? Nothing." In 1980 this was pushing the envelope.
The whole point of advertising has always been to attract attention,
Is bad publicity better than no publicity? Has Calvin gone to far again?
SoHo Accessories

1 comment:

BellaRose said...

In today's world anything goes..but a huge billboard ? There you have no control of what your children can see. Leave the racy ads for the magazines.