Hide & Sleek


First off let me just say that "I love my Spanx". I much rather be held in tight and look sleek then to let it all hang out and be loose and flabby.
Sales of "shapewear"—undergarments for women who want a flawless, bulge-free silhouette while wearing tight clothes—have taken off since 2000. That's when Oprah Winfrey declared a brand called Spanx, with its bright packaging and product names like Bod-a-Bing! and Hide & Sleek, one of her "favorite things." The size of the market has tripled over that time, to $750 million in annual sales through the end of 2008, according to market-research firm NPD Group.
Shapewear manufacturers are responding to consumers' concerns by trying to boost the aesthetic appeal of their utilitarian undergarments. This year, Spanx introduced an upscale collection called Haute Contour, with items like a lace thong with waist reinforcements that comes in colors like pink. Other shapewear manufacturers are also adding colors and even prints to their lines. Other companies are developing apparel with built-in body shapewear. A brand called Not Your Daughter’s Jeans features a patented "Lift & Tuck" technology that the company says will make wearers drop a size, and is also introducing shaper tops in V- and cowl-neck styles in bright colors that are intended to be worn as a regular shirt. Yummie Tummie (tagline: "Show it off") has become known for its shapewear-camisole hybrids, which can be worn alone or peeking out from a blazer.
Read more: Huffington Post
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