Juicy Couture is headed to the airport


Juicy Couture is headed to the airport. and plans to target customers when they travel, opening four stores at airports worldwide beginning in December. The first will launch in Miami International Airport’s American Airlines terminal, followed by the British Airways terminal at New York’s John F. Kennedy International Airport in January. In February, a Juicy store will open in the Taiwan TaoYuan International Airport’s Terminal II through Juicy’s Asian distribution partner, Lane Crawford.
The fourth shop, which is planned for a spring launch, will be in the Athens Airport Duty Free area. Juicy Couture collections, including apparel, accessories, footwear, children’s wear, intimates and jewelry in Greece, Romania and Bulgaria through freestanding stores and select specialty retailers
We know that our customer is traveling and she’s in the airports,” said Ellen Rodriguez, senior vice president of global licensing and international at Juicy Couture. “Women are always wearing our tracksuits, especially to travel in. We just don’t think she’s being targeted by other retailers in these airports, so there’s a real opportunity there for us.”
Tracksuits will be available in a multitude of colors, and there will also be easy last-minute gifting items such as jewelry, sunglasses, watches, charms, logo T-shirts, packaged baby socks, onesies and bibs. In addition, city-specific gifts will be available in the shops, such as a T-shirt graphic stating “Choose Miami” in the Miami airport location.
“People have a lot of time to kill in airports,” Nash-Taylor said. “This is the perfect fit for Juicy and something I’ve wanted to see happen for a long time. It’s what Juicy should be. Whether a traveler wants to buy something to wear on the plane or bring a present home, this is a very big business opportunity for us.”

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1 comment:

BellaRose said...

Since you have to pay for the weight of your luggage I don't think I would be doing any shopping in a airport!