Mail Order Runway Service



Now women can wear designer dresses for a fraction of the prices they sell for in stores.
The mail-order service Rent the Runway rents out garb from high-end brands like Diane Von Furstenberg, Herve Leger and Proenza Schouler, according to a report in the New York Times
A four-night rental will set women back between $50 to $200, or about a tenth of what they'd pay for the item in a store. The dresses are ordered online, and then delivered straight to the customer's door.
Like with the video rental service Netflix, once patrons are done with the dress, they can just slip it back into a prepaid envelope and pop it into a mailbox. Dry cleaning is included in the price, but damage insurance costs $5, and in the case of outright destruction of the dress, the renter is responsible for the full retail price.
Rent the Runway was founded by two recent Harvard Business School graduates, Jennifer Hyman and Jennifer Carter Fleiss. Ms. Hyman said she got the idea for the service last year after watching her younger sister agonize over whether to buy an expensive new outfit to wear to a wedding.
The real test of the service will be the quality of its collection, said Samantha Durbin, editor of FabSugar, also a fashion blog. “The key is to have really great products that are on trend,” she said. “No one wants to rent last season’s dress.”
SoHo Accessories

1 comment:

myfairlady said...

WearTodayGoneTomorrow.com has this exact service for about a year! They loan all of the same (and more than 125 other) top designers weekly at a mere 5 - 10% of retail values.