Selena Gomez to launch new line.


The 17-year-old star, best known for her leading role on The Disney Channel’s “Wizards of Waverly Place,” is getting into some new territory with the fall 2010 launch of her first fashion brand, called Dream Out Loud by Selena Gomez. “It’s really always been a dream of mine to have a line.”
To start, the company plans to launch a full sportswear collection for fall 2010 selling — Boho dresses, floral printed tops, jeans, skirts, jackets and some accessories such as scarves and hats. Most of the collection is made in an organic soft cotton and all fabrics are recycled or eco-friendly in some way, which was important to Gomez. All items within the collection are made to be mixed and matched, even with the ability to mix prints.
“With my line, I really want to give the customer options on how they can put their own looks together,” she said. “I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic are super important. Also, the tags will all have some of my inspirational quotes on them. I’m just looking to send a good message.”
Read more at: WWD
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