Handbag Makers Rethink Price Points


Slumping sales, the depletion of splurge-sized budgets sustaining multiple bag purchases and the final nail in the "It" bag coffin have forced contemporary accessories firms to reassess strategies set in motion during the handbag heyday less than two years ago. The result? Many have figured out that spanning the price spectrum and providing a variety of styles is a powerful combination that could unlock pent-up demand.
"The bottom line is that the consumer wants value for the price," he says. "A lot of companies are making bags that are on the cusp of the trend for a much better price, and that has caused the majors to bring prices down. Most consumers felt they were overpaying before."
Read more:WWD

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