JC Teams with People StyleWatch

Regular JCPenney shoppers will soon notice a new presence in the chain's department stores.
Starting this September, the Texas-based retailer will be highlighting looks in its store that have been selected by the editors of People StyleWatch magazine.

The hand-picked items will focus on women’s clothes, accessories and footwear.
The retailer — which is also an advertiser in the magazine — will be rolling out “People StyleWatch Must-Haves”-branded merchandise displays in all 1,110 of its locations (the selected items will also be highlighted on jcp.com).
JCPenney has developed a five year plan to accelerate their growth. By the end of fiscal 2014, the Company expects total sales to increase over $5 billion to reach approximately $23 billion by consistently delighting their customers with merchandise and services that create a sense of discovery and excitement at each shopping visit.

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