Alber Elbaz brings designs to a broader public — H & M

On Thursday, H&M confirmed a WWD report and said the Lanvin for H&M line for women and men would arrive in 200 stores on Nov. 23.
“I love the idea of H&M going luxury,” artistic director of Lanvin Alber Elbaz said. “I really wanted to try the whole idea of brand, and not just a dress for less. It’s about creating a dream and giving it to people who couldn’t afford Lanvin. We thought it was a very relevant move.”
Elbaz , along with Lanvin men’s wear designer Lucas Ossendrijver, conceived a collection to appeal to all ages and sizes, and one that spans clothing, jewelry, hats, sunglasses, handbags, footwear and even lipstick.
An H&M’s spokeswoman said prices would be in line with other designer collaborations, which typically unleash pandemonium, and rapid sellouts, when the merchandise hits the retail floor. The Lanvin effort — spanning dresses, coats and eveningwear — will be unveiled on Nov. 2 via a short film to be posted on H&M’s

Web site.

2 comments:

Couture Carrie said...

So excited about this collaboration!

xoxox,
CC

Vitori Thinks said...

Oh my gosh!!!! I am so excited!!! =))