Macy's Million Dollar Makeover

News from around the world at Just-Style—It’s a new year and an opportunity for a new you!
Recognizing this opportunity to target people looking to “make over their lives,” Macy’s has launched a huge life makeover competition, offering one contestant a Million Dollar Makeover by Clinton Kelly, including $1 million worth of products, services, cash and experiences to transform the winner’s life.

Macy’s Million Dollar Makeover is my typical makeover on steroids,” said Kelly, style expert for Macy’s and co-host of TLC’s What Not to Wear. “The winner will not only get some quality time with me to update their look, but will get a truly life-changing experience. From fashion to finance to fitness, one lucky person will undergo a complete life transformation.”

To enter the competition, which runs through January 31, consumers can visit Facebook.com/macys and “like Macy’s” to access the contest application. Entrants must also submit either a video or picture.

Eight contestants will be chosen by Clinton Kelly in early February, all of whom will undergo a makeover session with the stylist himself. Each contestant’s personal story and makeover will be filmed and posted to Macy’s Facebook page for public viewing (and voting).

Two videos will be posted each week for one month, with the the most-voted on video each week proceeding to the semi-finals in April. The two most voted on videos from the semi-finals will compete in the finals round with the winner receiving the million dollar makeover.

"Macy’s Million Dollar Makeover with Clinton Kelly is a continuation of our efforts to help customers put it all together--from their fashion to their homes to their lives,” said Martine Reardon, Executive Vice President of Marketing for Macy’s. “This will be the ultimate experience, taking Macy's signature makeovers to the next level with help from our style expert Clinton Kelly."

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