Elin Kling for H & M

H&M, which has worked with top celebrities such as pop icon Madonna, said in a statement that Swedish fashion blogger Elin Kling had created a collection to be launched exclusively (unfortunately) in Sweden on February 3.
Elin Kling has since 2007 been running Scandinavia’s largest fashion-blog - Style by Kling Being the first fashion blogger in the world to be launching her own collection for H&M this is a pretty big deal.
Elin's collection is modern, light and minimalistic with bohemian influences. The collection hits ten H&M stores in the country, with 10 percent of the proceeds going to UNICEF. It includes nine items of clothing and two accessories.
When will the Swedish megabrand work with an American blogger, and who do you think that blogger should be?

3 comments:

K said...

Too bad the collection isn't coming to more stores.

Soho500 said...

Yes K I would like that also.

Karena said...

Fabulous designs and love your site! Thank you for entering my Giveaway from Splenderosa!

xoxo
Karena
Art by Karena