Groupon/Living Social

Group Deal Sites
We all like getting a good deal. One of many companies using daily e-mails to connect customers with local businesses is Living Social. An international social buying company based in Washington, D.C. The site lets users sign up for a daily discount, which is usually in the range of 50% to 75% off normal prices, at local businesses such as "pizzerias and hair salons".
LivingSocial promotes a new deal each day to its members who subscribe via email.
Once a deal has been purchased, members are e-mailed their redemption vouchers the following business day, around 10am local time.
Groupon remains the largest and most famous of these coupon sites, whose being primarily composed of young, educated, female customers the deals are often focused on the health, fitness and beauty markets. Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the United States. Each day they feature something cool to do at an unbeatable price. Groupon’s gimmick, such as it is, is that you get the deal only if enough people sign up for it, but at this point the site is so popular that just about all the deals go through.

1 comment:

promise said...

I love the concept of group buying, but there is no similar product in the Balkans!