Kate Middleton Effect

The Duchess of Cambridge Kate Middleton wore a dress by UK brand Reiss when she met with first lady Michelle and President Barack Obama this week—her first public appearance since her wedding.
Of course, news of the fashion choice spread around the world, and the $340 dress instantly sold out on Reiss.com. In fact, the website was so overloaded that it crashed.
A Reiss spokesperson said that their website traffic spiked by more than 300% as a result of Kate wearing the Reiss “Shola” style.
It used to be that a mention by Oprah would bring servers crashing to their knees. Now that the Queen of daytime TV has moved on to bigger things, brands have a new Queen (to be) to stalk.
Kate wore the nude colored Shola bandage dress with black stilettos and black clutch. No hosiery. Sigh.


Vasu said...

amazing....i like her style


K said...

Wow...I wish that my style choices had that kind of effect!