Hello Kitty with a interactive social media campaign to celebrate the launch of her latest collection of jewelry, handbags, small leather goods and crystal figures.
They will be introducing its first mobile app on August 1 that permits fans to customize their Facebook profile photos with a Hello Kitty sparkling pink bow. When 10,000 photos have been created, Swarovski plans to give away 10 pieces from its collection to lucky fans. A jewelry box on Swarovski's Facebook page will provide a preview of the new product line.

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