Frye"s New Store

Frye Company a 147-year-old company is opening its first store in SoHo, (it just opened this week, August 1, 2011)
Styles for women range from traditional boots to motorcycle shoe boots and flats, mens boots to some super soft leather loafers, and children’s . There’s something for everyone!
Going back to its Western roots, the Frye store also implemented a customized hot-stamp program, where they "brand" your initials on boots. They'll do it on boots you bought that day or even an old pair that you bring into the store. Bonus: they'll do it free and while you wait!
The Frye Company store is located at 113 Spring St NYC in the heart of SoHo. As a fun fact, the ceiling decor (pictured, at top) is actually made from 3000 harnesses!

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