Liz Claiborne has been an iconic name for almost four decades, but after JCPenney bought the brand at the end of last year, Liz Claiborne Inc. has spun off the name for good.
The new corporate name—Fifth & Pacific Cos—ushers in a new era for the multi-brand fashion company, which has announced a new focus on its remaining, and more upscale, brands. Under its new incarnation, Fifth & Pacific centers on contemporary labels Juicy Couture, Lucky Brand and Kate Spade.
The new name is expected to go into effect May 15. The new corporate website will be www.fifthandpacific.com