H & M Luxury Line

Conscious-Collection Rumor has it that H&M who has launched popular designer’s collaborations in their stores could be planning to launch a luxury brand. Lanvin, Versace, Karl Lagerfeld and Marni among others that have had their lines there. So no surprise here just good business sense. “We are constantly looking at new ideas; it’s a natural part of our work,” Charlotta Nemlin, a spokesperson for H&M told WWD. “However, there is nothing new that we can talk about for the moment.” Designer and H&M’s Behnaz Aram, who joined in August last year, could be behind the clothing label’s new project.
Kristin Davis chose to wear this chartreuse dress from the new H&M Conscious-Collection available April 14.
My Week with Marilyn’ star, Michelle Williams, was also readying herself for her close-up in none other than H&M!

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