Designer Fashion Logos

Our clothes are adorned by logos of the brands that made them, and that we love. But did you ever wonder how these iconic symbols all got started? Some designer logos have managed to achieve worldwide recognition unlike others. Additional luxury brand name designers such as Burberry, Armani, Roberto Cavalli and others also have very recognizable and famous logos. Just to many to list.
The house of Chanel was founded by Gabrielle Bonheur "Coco" Chanel in 1910. Coco Chanel was one of the most significant fashion designers of all times. She revolutionizes women's wear and set new standards for the contemporary style. Coco got into fashion setting up a small shop that first only sold ladies hats. Soon Coco and her house conquered not only Paris but the rest of the fashion world. The Chanel logo design was designed in 1925 by Coco Chanel herself and remained unchanged ever since. It turned out to be one of the most recognizable symbols in the fashion world with its overlapping double 'C'.
Two reverse F letters are often compared to a puzzle, so intricate the Fendi logo looks. It was Karl Lagerfeld who invented the logo for the fashion house founded by spouses Edward and Adele Fendi. The beautiful logo is now a favorite print in Fendi colletions.
The Luis Vuitton logo was first introduced in 1896 and it has been synonymous with luxury ever since. The famous signature Monogram Canvas was created as a way to prevent counterfeiting. Ironically, the brand is known today as one of the most heavily counterfeited in fashion history, with only just over 1% of the items in circulation considered authentic.The company's graphic symbols, such as flowers and quatrefoils (as well as the LV monogram), were based on the trend of using Oriental and Japanese designs in the mid-Nineteenth Century.
Calvin Klein brand was established on November 19, 1942. The logo had been invented at the same time but for some reason it first became public 30 years later when the designer launched a jean line. The company logo – CK – is easy to remember and associate with the brand. Soon the logo was used not only for recognizing the label but for surfing through collections. The logo of dark color is used on Haute Couture clothing, grey logo is for regular garments while the white logo is for sportswear. Interesting tidbit I didn't know.
Versace logo is linked to Greek mythology, which shows the snake-entwined head of Medusa, an evilish character from Greek mythology, who turned onlookers into stone. The designer logo was invented in 1978 by Gianni Versace who was obsessed with classic themes. So, the medusa was the best option for him as “she is the epitome of fatal attraction”.
Gucci famous two “G” logo of Gucci was designed by Aldo Gucci, one of the three sons of Guccio Gucci. It is a simple typographic logo and the “two G” stand for Guccio Gucci’s initials. Gucci logo is chic and simple. It completely adheres to the nature of Gucci’s business and serves as an impeccable symbol for its identity in the fashion industry. And the list goes on and on...do you have a favorite logo?

2 comments:

Michael St. James said...

I've always been a bit obsessed with Versace's logo.

SoHo Accessories said...

Does it have anything to do with medusa's hair? 8>)