"How ya doin"...in the words of Wendy Williams. Well now Zagat want to know the same thing. This month Zagat is conducting a survey. Best known for their annual restaurant ratings guide, they are asking consumers to participate in its National Retail Shopping Survey. Similar to its restaurant guide, the Retail Survey asks consumers to rate their favorite—and least favorite—retailers. Not only does Zagat want consumers to complete the survey by April 16, the company also wants some choice comments from consumers, just like those found in its restaurant guides. Consumers who complete the survey before April 16 will be entered into Zagat’s Witty Surveyor Contest, where the most clever, pithy reviews will win a $100 MasterCard gift card to shop wherever they please. The survey is open to any one who shops. To participate, go to www.Zagat.com/vote and click on the National Retail link. The survey results will be published later this year.

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