Born Free Fashions

The aim of Born Free is to raise awareness as well as funds toward a surprisingly simple solution to one facet of the AIDS epidemic in Africa — that it requires women take only a pill a day to stop mother-to-child HIV transmission during pregnancy.  “The wonderful thing about Born Free is that it already is a solution,” said von Furstenberg. “Usually, you work toward these incredible breakthroughs. Here, if women take a pill a day, every day, their children will be HIV-free, and that is unbelievable. It’s not just hope — it’s a reality.”
With the support of Anna Wintour and Diane von Furstenberg and 22 other designers that are also mothers, this merchandise is available at “It is something the fashion industry has always been behind, right from the very early days when we got together to support 7th on Sale,” said Wintour. . The list of participating designers are Carolina Herrera, Miuccia Prada, Marni’s Consuelo Castiglioni, Alberta Ferretti, Chloé’s Clare Waight Keller, Céline’s Phoebe Philo, Isabel Marant and Vera Wang. There is nothing more important than a healthy baby. It gives HIV-positive mothers hope for a great future for their children.”
So let’s go shopping to help.

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