Johnny Depp and Dior

The French fashion house's latest big name model: Johnny Depp. He has become the celebrity to front Dior's cologne Sauvage -- the first men's fragrance added to their collection of scents in over ten years.  To celebrate the launch of the new scent, Dior has released a rather dramatic commercial starring Depp, as he drives to the desert where he buries his jewelry in the middle of nowhere.  Certainly reminds us of those moody Matthew McConaughey’s Lincoln ads. Right? But we're not complaining.

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