Amazon Fashion Line



How much more can Amazon sell ?  What is going to happen to the malls ?  Which of course leave us with a million other questions.  Where will the youth of tomorrow hang out, or young mothers and seniors go on a Saturday, etc?  Will we be left with only one store to buy your whole world from?  Hence the demise of the book store.  Seems that way as Amazon has quietly branched out into fashion.  Can a company which started selling mainly electronics and books know anything about fashion? 
 
Amazon already owns 7 private trademark brands, Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro, and Society New York.  Amazon has been increasingly spending more on fashion lately, scooping up online fashion stores, like ShopBop, MyHabit, and EastDane. Last year, it sponsored the New York Men's Fashion Week for the first time, too. The also hosted the Met Gala at the Costume Institute in 2012.

When you think of buying new clothes, shoes, watches or jewelry do you think of Amazon?  Not yet? Even though it is hard to quibble with free shipping.

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