In its hopes to build out its fashion business, Amazon.com will have a nightly live show dedicated to fashion and beauty.
The 30-minute program, dubbed “Style Code Live,” launched Tuesday at 6 p.m. Pacific Time. It will stream live Monday through Thursday, and on Fridays it will have a best of everything. It’s the first time the tech giant is producing a live daily show.
The show will be hosted by Frankie Grande, Rachel Smith and Lyndsey Rodrigues. (Business Wire)
The show, which streams from a page on Amazon, will be accessible to all, not just Amazon Prime members. The audience can interact via live chat and shop on Amazon’s site.