Just as the holiday shopping season officially gets underway, Instagram this week became the latest social media platform to throw its hat into the social shopping ring. Its newly-launched shopping feature allows brands to tag products and merchandise, the same way users currently tag their followers in a picture, and that “Tap to view” tag provides product information like price. There is not yet any purchasing from within the app but the company is working with 20 brands, including Kate Spade and J. Crew, and optimistically taking this first step despite previous social shopping failures from Pinterest, Twitter and even Facebook.
credit: Accessories Magazine